Liquid Content for Publishers & Media Companies

Your journalism. In every format.

Audiences no longer wait for the article. beatsquares turns your stories into Liquid Content: newsletters, WhatsApp channels, podcasts and social formats, tailored to channel, length and audience. Fact-checked and approved by your newsroom.

In daily use at Süddeutsche Zeitung, Tagesspiegel, Ruhr Nachrichten and Walsroder Zeitung.

Newsrooms that work with beatsquares

Süddeutsche Zeitung Logo
Tagesspiegel Logo
Ruhr Nachrichten Logo
Walsroder Zeitung Logo
The situation

The audience has moved on. The article alone no longer reaches it.

Today, news is listened to, scrolled, watched and increasingly accessed through AI assistants. Every platform demands its own form. At the same time, search traffic is falling, and newsrooms aren't getting any bigger.

52%
of 18- to 24-year-olds get their news mainly from social media, video platforms or AI chatbots.
Reuters Institute, Digital News Report 2026
>40%
less search engine traffic is what media executives expect over the next three years.
Reuters Institute, Trends and Predictions 2026
  • Newsletter
  • WhatsApp
  • Podcast
  • Social Video
  • LinkedIn
  • Website
  • App
  • Print
  • Push
  • Radio
  • Long Reads
  • AI Assistants
What is Liquid Content?

From article to liquid content

Liquid Content describes journalism that isn't tied to a fixed format. A story is broken down into its building blocks: facts, quotes, context, background. Every format is built anew from these blocks, as a quick update on WhatsApp, a podcast for the commute, a newsletter or a deep dive.

The Reuters Institute counts Liquid Content among the defining media trends of 2026: newsrooms need to move away from the rigid article toward flexible, atomic content that adapts to context, timing and audience.

Content is going to become much more liquid, whether we like it or not. Audiences will expect that personalization.
Nic Newman, Reuters Institute, July 2026
  1. 01

    Report once

    The newsroom works as usual. The article remains the source, verified and accountable.

  2. 02

    Break it into building blocks

    beatsquares identifies facts, names, figures and quotes and makes them usable for every format.

  3. 03

    Reshape it for every audience

    Length, tone and depth adapt to channel and audience. From the TikTok teen to the print-reading retiree.

  4. 04

    Better with every edition

    Every channel becomes an audience product of its own, with its own growth curve.

Editorial control

Produced automatically. Owned editorially.

The Harness knows your editorial line, your tone and your quality standards. Every fact is checked against the original article and highlighted in the interface. Only what your newsroom approves gets published.

What you put in

  • Articles & reports
  • Local news
  • Archive
  • Event data
Harness

Configured once, the Harness curates your content and checks every output for:

  • Facts
  • Names & figures
  • Sources
  • Tone
  • Editorial line
  • Approval

Your rules

  • Editorial line
  • Style guide
  • Tone of voice
  • Editorial guidelines

Controlled output

  • Newsletter
  • WhatsApp
  • Podcast
  • Social Video
  • LinkedIn
  • Push
  • AI interfaces
  • Website

Süddeutsche Zeitung reports since going live: zero factual errors.

Squares

Formats your audience subscribes to

Every Square is a recurring audience product, built from your existing content.

Newsletter Squares

Tagesspiegel automates its newsletter portfolio, from the daily morning and evening briefings to twelve hyperlocal Berlin newsletters. beatsquares handles selection and production; control stays with the newsroom.

  • Morning briefing
  • District newsletters
  • Topic newsletters

Messaging Squares

Süddeutsche Zeitung reaches people in eight counties around Munich with curated local news on WhatsApp. Automatically, from existing content, with minimal extra effort.

  • WhatsApp channels
  • Local updates
  • Breaking news

Podcast Squares

Articles become daily audio briefings, in several languages on request and without a studio. For everyone who would rather listen to the news than read it.

  • Morning briefing
  • Multilingual
  • Local

Social Squares

Carousels and social formats for LinkedIn, Instagram and TikTok. Where young audiences actually find their news.

  • LinkedIn carousel
  • Instagram
  • TikTok
How it works

A closed production loop

  1. 01

    Curate

    beatsquares scans every new article and suggests what's relevant for which channel.

  2. 02

    Analyze

    Facts, names, figures and quotes are identified and structured.

  3. 03

    Generate

    Every format is created in your structure, length and tone. Three variants to choose from.

  4. 04

    Verify

    Every fact is checked against the original in multiple steps and color-coded.

  5. 05

    Approve

    The newsroom reads, adjusts and approves. Full text access, at any time.

  6. 06

    Publish

    Finished formats go out to their channels at the optimal time.

The loop is the product: curation, recurrence and trust that grows with every edition.

Which formats are hidden in your articles?

In the demo, we show real results from Tagesspiegel and SZ and outline which Squares fit your newsroom.

Book a demo
Why beatsquares

Built for newsrooms. By journalists.

Verified

Multi-step fact-checking

Every name, every number, every place is checked and highlighted. You see at a glance what comes from the original.

In control

The newsroom decides

Three variants to choose from, full text access, approval before every publication.

Integrated

No IT project

Connects to your CMS and existing systems through standard interfaces.

Efficient

Minutes instead of hours

A district newsletter at Tagesspiegel: 30 minutes instead of three hours.

Reach

New audiences

Reach people who would never visit your website. Where they actually consume news.

Data privacy

Your content stays yours

No use for AI training, processing on servers in Germany, GDPR compliant.

FAQ

Common questions from newsrooms

We hear these from editors-in-chief and product leads in almost every conversation.

Your first Square in 20 minutes

In the live demo, we show you the fact viewer, the newsroom interface and real results from Tagesspiegel and SZ. And we outline which Squares are hidden in your content.

Used by Süddeutsche Zeitung, Tagesspiegel and Ruhr Nachrichten

No obligation. Response within 24 hours.

Do you handle communications for a company or brand?

Go to the solution for companies